Source: http://www.businessinsider.com/yieldex-raises-10-million-series-c-round-from-hearst-2011-9
Digital advertising and analytics company Yieldex has raised a $10 million Series C round led by Hearst and others.
Previous investors include Amazon, First Round Capital and Sequel Venture Partners.
It has also snagged some big partnerships with major publications, including NYTimes.com.
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